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Tide evo, a lightweight laundry tile designed for cold water washing, will debut in Colorado next month.
March 8, 2024
By: Christine Esposito
Editor-in-Chief
Procter & Gamble is rolling out Tide evo, a new laundry detergent in “tile” form. The format leverages tens of thousands of fibers, creating layers of soap without unnecessary liquid and fillers, according to P&G. P&G says Tide evo represents a new chapter in laundry care, designed to make doing laundry a more efficient and enjoyable experience for consumers, reflecting their preferences for products that align with a modern lifestyle. Tide's new unit dose lau...
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